Digital Marketing Training Course

Softcore is one of the leading Institutions for Digital Marketing Training (SEO, SEM, SMO, and SMM) Class Room which is located in Hyderabad. The objective, of Course, is providing Training services for various requirements in IT industry. Learn Digital Marketing training by Real-Time Expert with Real-Time Scenarios.

Our digital marketing courses cover the following key areas – Digital Marketing Fundamentals, Website Creation, Search Engine Optimization (SEO), Search Engine Marketing(SEM), Content Marketing, Social Media Optimization(SMO), Social Media Marketing (SMM), Google Adwords, Influencer Marketing, YouTube Marketing, Email Marketing, Analytics, etc.

Digital Marketing Training Course Content

Digital Marketing Introduction

What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Digital Marketing Strategy
Types of Digital Marketing – Organic & Paid
Digital Marketing VS Traditional Marketing
How is it different from traditional marketing?
ROI between Digital and traditional marketing?

Understanding the Website

What is a website
Types of websites?
Static Website
Dynamic Website
E-Commerce Website
Domain Booking
Web Hosting Purchase
Website Architecture

Website Creations

Blogger
WordPress

Keyword Selection Strategies

Keyword Analysis
Keyword Competition

Search Engine Optimization (SEO)

What is SEO?
How do search engines work?
SEO Tools
Web position Analysis
Competition Analysis
Google Algorithms and Updates

On Page Optimization

Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarking
Classified Submissions
Article Submissions
Content Marketing
Image Marketing
Video Marketing
Video Strategy
Event Creations
Question And Answers

Social Media Optimization (SMO)

Google+

Set-up and usage
Company profile
Communities Creations
Promotions
Event Creations

Facebook

Profile Creations
Creating groups and pages
Tips and Guides
Posts And promotions
Events Creations
Video Marketing
Promotional Techniques
Integration Techniques

Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
Promotional Techniques
Integration Techniques
Analytics

Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Video Marketing
Promotional Techniques
Integration Techniques

Instagram

Integration Techniques
Promotional Techniques

Search Engine Marketing (SEM)

Introduction to SEM

Google Adwords

Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Report generation

Google Adwords Express

Setup
Google Mapping Ads

Bing Ads

Setup
Marketing

Social Media Marketing (SMM)

Introduction to SMM

Facebook

Sing up
Payments Methods
Paid Promotion
Video Ads
Event Marketing

Twitter

Set-up and usage
Tips
Promoted Tweets

Setup Paid Ads
Linkedin Post promotions
LinkedIn Paid Campaigns

Affiliate Marketing

What is Affiliate Marketing
Components of Affiliate Marketing
Affiliate marketing types
Affiliate marketing tools
Earning Techniques

Email Marketing

How Email Marketing Works?
Types of emails
What to write
How to write
list creation
Creating e-mailers
Tracking emailers
Create Template
Reporting

Mobile App Promotions

Android Apps
iPhone Apps
Marketing Strategies
Marketing Tips

Certifications

Google Partners
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Analytics
Social Media Marketing Certification

Reporting

Google Webmasters
Google Analytics

Tools

Alexa
VIDIQ
AddThis
Pinterest
MOZ

Digital Marketing Training Course